I Block You
An interactive experience about teenager abuse 2.0
A choose-your-own-adventure story lived by the audience (+700k people participating live on Facebook) through a girl's smartphone. Her social media activity reveals mistreatment in her relationship, confronting the audience into the relevance of decision-making and influences at a young age.
The project aimed to be as realistic as possible. We adapted the script to nowadays teen's vocabulary, and we designed everything with the default tools given by the main social media platforms.
‘I Block You’ ended up being shown at schools, to open a debate about privacy and the effects of an uncritical use of social media in our lives and relationships.