TOP MANTA
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PlayGround Do team worked with the Sindicato Popular de Vendedores Ambulantes for more than 10 months, helping them create a company, a fashion brand and a collection. The aim of the project was to find a way to get legal permits in order to be able to work in Spain. The ‘manteros’ already had an idea: Top Manta.
PROJECT
CREATIVE DIRECTION
D&AD IMPACT
Graphite Pencil
FIAP SHORTLIST
2018
Nadie es ilegal
CREATIVE DIRECTION
D&AD IMPACT
Graphite Pencil
FIAP SHORTLIST
2018
PlayGround Do team worked with the Sindicato Popular de Vendedores Ambulantes for more than 10 months, helping them create a company, a fashion brand and a collection. The aim of the project was to find a way to get legal permits in order to be able to work in Spain. The ‘manteros’ already had an idea: Top Manta.
We organized afterwork workshops to help them learn assets on branding, illustration, printing... Famous designers and illustrators were interested in collaborating but, at the stage, we considered that giving them tools to develop everything by themselves was urgent.
The launch of the brand and the collection was celebrated with an event that ended up on a catwalk, where the ‘manteros’ modeled while exhibiting their very own clothing. A background video of the sea was projected while they where walking, as most of them left Senegal by boat, being the first time ever they had seen the ocean, to start a new life in Europe.
PLAYGROUND DO (STRATEGY)
CRISTIAN PALAZZI: CAMPAIGN DIRECTOR
ALBA MUÑOZ: PROJECT MANAGER
GEMMA SUNYER: LEGAL ADVISOR
A. TEAM (CREATIVITY)
LAIA MIRET: CREATIVE DIRECTOR
BLANCA FERNANDEZ: ART DIRECTOR
LAIA CANADA: DESIGNER, PHOTOGRAPHER
ANTON ALBITSKIY: DESIGNER, PHOTOGRAPHER
EVENT ORGANIZERS:
GABRIEL LAMA OLIART
SANDRA NAVARRO
GISELA FITÉ
MAHALA COMUNICACIÓN
︎ INTERVIEW AT METAL
︎ WATCH THE CASE STUDY
︎ WATCH THE VIDEO SPEECH
