I am currently in a research programme at the Royal College of Art. I was Head of the Art Department and Member of the Director’s Committee @ PlayGround.






HOT LINKS

︎ DIS/CONNECT

Communication in the Age of Isolation


︎ METAL INTERVIEW

El Arte de Hackear


︎ HANDLE WITH CARE

Actas BAU Design Forum 2017


︎ ON THE DESK

ADG Laus




ANTI DIRECTOR MANIFESTO




The project aimed to be as realistic as possible. We adapted the scripo n
PROJECT:
-

MANIFESTO
2017

︎






Anti Director Manifesto


PERSONA CENTERED CONTENT
USER GENERATED LOOK
HI-FI BRAINS, LO-FI TOOLS
MEMES ARE THE NEW PROPAGANDA
1 GIF = 1K WORDS
FEED THE TROLL
RESPECT YOUR YOUNGERS


I wrote this manifesto while working at PlayGround and would explain it to the students at the master Postgráfica and at Complot. The manifesto could be a tool to set a common ground, to easily understand where to think from in order to achieve impact when working with creativity on social media. 

It was also my proposal to the Royal College of Art. The topic changed through the programme (see Fading Planes and The Sky Is Reachable Because I Can’t Fly), although there are common ideas and concerns about the digital image.


1 Diagnosis


We are saturated with images. Infinite content is produced and placed in an infinite scroll, with little care. This content is collapsing us and polluting our environment. Everything screams because everything competes for our attention and must be clickbait. Texts are no longer read; videos and gifs form the mosaics of our feeds. The passive eye is our main sense. And all these images posted create dialogues that shape the Internet and the information living in it. But who is talking? There is a proliferation of irresponsible voices: the trolls.

MEMES ARE THE NEW PROPAGANDA
1 GIF = 1K WORDS


2 Possible causes


Every cell phone owner is a media outlet, the image has been democratized. The figure of the anti-director has appeared. Someone who does not lead, who admits plurality, who is a communicator, not an artist, and shares and represents a reality.

USER GENERATED LOOK


3 Possible consequences



  1. Negative: contamination of attention and behavior, spiritual mess.
  2. Negative and positive: empathy: it allows us to connect with the willings of people on a practical level and activate change of habits.
  3. Positive: release through the non-filter/non-filtered, non-production/non-produced.
  4. Positive: Empowerment of the young.

PERSONA CENTERED CONTENT
RESPECT YOUR YOUNGERS


4 Proposal


To generate a methodology to understand and manage the use of the image. Can we actively be responsible of/for the images we generate, both our own and those adopted from others? I believe achieving and using this responsibility can be therapeutic, caring, something that heals understanding. Without sensible-educated beings it is impossible to live ecologically, using and producing only what is necessary. And who should determine what is necessary?


How should the editors and curators apply their criteria responsibly and fairly?

How can we be ecologists without a need for authority (censorship/echo chamber+filter bubble/post and publication restriction mechanisms)?

FEED THE TROLL
HI-FI BRAINS, LO-FI TOOLS